Microsoft launches Lumia BOGO deal to boost fading Windows phone sales - desmondsturaccou88

Microsoft admitted last calendar week that gross revenue of its Lumia smartphones are plunging, and the keep company is having problems selling through its existing inventory. So Microsoft has a red-hot strategy: Information technology's giving them away.

As reported by Neowin, Microsoft is now offering a corrupt-same, get-one free deal at the Microsoft Depot: If you bribe a Lumia 950XL unlatched phone for the full retail Mary Leontyne Pric of $649, you'll also receive a free unlocked Lumia 950 (value: $549), reported to the webpage. The deal expires on May 1, or until supplies use up, according to Microsoft.

lumia bogo — A snapshot of Microsoft's Lumia deal.

Note that Microsoft isalso giving you $150 when you trade in your Lumia 920, 925 or 1020, and will give you a free year of Office 365 Personal when you sign up for the deal. Of course, the Leslie Townes Hope is you'll at length become locked in as a Microsoft Office 365 indorser, part of Microsoft's sell-devices-to-betray-services strategy.

What this means: Right nowadays, Microsoft's officially focusing on selling Windows devices. Presumptively, it doesn't matter if those are phones, tablets Oregon PCs. But a two-for-one batch belik shouldn't inspire confidence in the achiever of Windows phone sales in the United States.

Dark times for Windows phones

Microsoft's Lumia line arguably appears to be in a death spiral—not helped past comments made by Microsoft's Operating system chief, Terry Myerson. Microsoft sold a tiny 2.3 million Lumia phones last draw and quarter, down from 8.6 billion a year ago. During Microsoft's recent earning call, CFO Amy Hood warned that phone revenue will only "steepen" its decline during the current quarter.

Microsoft hasn't really declared whatever plans to phase unfashionable the Lumia line, simply, by now, most assume that Microsoft's consumer lineup is slowly attenuation. Whether that means Microsoft plans to replace it with the expected Surface Earphone, though, is also unknown.

In the meantime, though, Microsoft seems committed to orientating Windows phones as business tools. Microsoft's Display Dock, for instance, complements the Lumia 950 arsenic a manner to provide a Microcomputer-like live with just a telephone and a monitor. A number of PC-centric partners, including Acer, HP, and Vaio, all have committed to merchandising Windows Phones.

Those partners, yet, harbor't necessarily committed to selling those phones to U.S. customers. On Monday, Vaio discharged the 5.5-inch Vaio Phone Biz, a phone priced at the equivalent of $530—but just to the Nipponese grocery store. Last week, a spokeswoman for Acer confirmed that its Liquid Jade green Primo Windows phone would eventually embark to the Joined States, but "we do not have timing or pricing notwithstandin." HP's Selected x3 Windows earphone, however, should ship into the U.S. market this summer.

Source: https://www.pcworld.com/article/414608/microsoft-launches-lumia-bogo-deal-to-boost-fading-windows-phone-sales.html

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